Hand print + Design = Printed meters
Textiltryck Malmö invites 12 members to create a textile installation, a landscape of hand printed fabric. The installation highlights the craft's unique expression and possibilities, while at the same time questioning the contemporary attitude towards textiles as a fast and cheap product with a short lifespan.
It is easy to be fooled by cheap prices for textiles from interior design department stores. And it can be difficult as a consumer to understand the difference between locally produced, long-term sustainable craftsmanship, and mass-produced textiles with an enormous environmental impact.
To achieve a sustainable society, we need to change our consumption patterns. And consumers need to learn to value and choose slow design over rapidly changing trends.
The installation Tryckta Meter makes a case for genuine craftsmanship that encourages well-considered choices of products that will last a long time. It is also a gesture against mass production where fabrics are produced under poor conditions and with an enormous environmental impact.
We simply want to encourage a sustainable approach to textiles!
