Above + Normal = Abnormal
Abnormal is an open call for positive action, created in the Covid-19 pandemic. The aim is to ascertain the existing situation: “Abnormal is New f.ckn normal” and encourage you to push it over to positive intention: “*make it great!”. Using this quote, and spreading it on objects/products that are in use in our everyday life it easily communicates with people on a daily basis.
The collection presents objects/products made of different materials, textiles, forms, shapes that are sending this message by themselves. The objects/products are made with seven different producers and various production techniques.
The idea started at the moment when we switched our abnormal life condition in the city, caused by the pandemic, with a new one in high mountains (above 1200m), where we created great things, and still do!
In a close future Abnormal will include food products too, with the same quote/message on products.
The project is basically done in English, Serbian and Swedish, and it will include more of them in the future.